Our areas of interest cover all the key tenets of youth culture: Music, fashion, sport, gaming, web3, art, dance, skating. Across these areas we deep dive to talk to people all across Europe and beyond to really understand what is going on in these communities, and sub cultures over time. We build our team in a way that also includes people from these communities so we can add an element of immersive and more nuanced understanding.

Our research expertise can be simply categorised into two buckets: 

1. Undestanding cultural, and community landscapes.
2. Understanding the reality of young people.