Nike: Battle of the year

We helped nike launch the ‘own the floor’ platform within the snipes community, by partnering up with ‘battle of the year’ – one of the biggest battle dancing events of the year. We brought together 9 professional dancers, all from different backgrounds and styles – all to prepare and mentor each other for a one-of-a- kind showcase at the battle of the year event. A strategic activation to help re-establish nike within the european dance community.