Sean John: Gaining ground

We were asked to launch the Sean John brand in Europe. Reinterpreting the iconic brand for a more contemporary European audience, whilst still staying true to the energy of the brand and founding icon himself. We created a campaign that launched the brand through a magazine ‘GAINING GROUND’ – which featured key talent across 5 countries. The concept of Gaining Ground was to look at what cultural shifts were gaining ground through these individuals. It was a campaign designed to work in separate local markets, but also make sense when brought together on a pan European level.